What are keywords and how can you find them?
There is a fairly widespread trend related to the so-called "key words", if you work professionally in the internet world, especially in content creation and SEO, you most likely know what we are talking about.
If not, don't worry, because in Seo Aim One today we will tell you what keywords are, and also, we will quickly explain the strategy to find them.
What are Keywords Exactly?
From the English "keyword", the keywords, in general terms, are terms that may well be composed of one or more words.
To easily understand where their importance comes from, they can be interpreted as the way in which the user projects their doubts and questions into search engines in order to obtain information or answers that are important to them and manage to satisfy what they are looking for. at the moment.
Example: The person writes in his browser the keyword "make a keyword research study” and finds several results based on this same search, the user will click on a related search, and will not click on “Where to buy potatoes in Mallorca”.
Continuing with the explanation, keywords, for any web page, are a type of communication channel between the website itself and search engines like Google. The website implements the keyword and Google interprets this as a result for the users' search.
Thus, the higher the level of agreement a keyword has with a user's search, the greater the probability that your website will appear in the results of their queries.
Why are Keywords so Important?
How to Find the Keywords
How to Define Keywords for Your Content
There are numerous factors that you must take into account before you even know the ideal keyword for your content. In the next section, you will find what we are talking about.
Build your buyer persona
Are you creating content for a blog? You probably have a specific type of audience in mind and also a theme in mind to develop.
A wonderful strategy to find the right keywords is hidden in viewing the content as if you were your target audience. Remember, your intention is to respond to concerns. What are those concerns? That is the perspective that you must have when writing content for your clients.
Set your goals
The use of certain keywords may vary depending on the type of site and content you manage.
Much of the content published on blogs is intended to invite readers to purchase certain products or visit certain places, based on this, the construction of your keywords must pay attention to these objectives.
Analyze your competition
It is always a good idea to review the strategies that your competition has implemented and do some research on what are the reasons why they have managed to position themselves before you in the search engines.
Ideally, it is not to repeat what they do, but to amplify your vision of what you could do to improve these strategies and use this information in your favor. Normally, you can evaluate the way in which your competition is handling the content and superficially determine the strategies they are using.
In general, this makes it easier for you to visualize new points of view and more interesting ways of approaching the subject that you also handle, and with this, it is possible to recreate from your own style and with your own tools a similar way with perspective that you help convey information to your readers about the things they want to read.