Keyword research service

Keyword Research That Actually Works — Not an Excel with 5,000 Useless Keywords

Keyword research is the foundational document of any SEO strategy. If it's done poorly, everything that follows is misfocused. We deliver a prioritized, actionable content plan with real SERP analysis, search intent mapping, TOFU/MOFU/BOFU funnel, and initial briefings — ready to execute, not to decipher.

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★★★★★ 5/5 Reviews on Google +7 years ranking websites 90-day Guarantee

How We Work Every Keyword Research

Real data · Google Analytics
Real Google Analytics screenshot showing traffic growth in Seo Aim One campaigns

Real growth measured in Google Analytics. Specific client data remains confidential.

The problem

A Poorly Done Keyword Research Means 6 Lost Months

Keyword research is the document that decides what gets worked on for the next 6-12 months. If it's done poorly, everything that follows is misfocused: articles that don't rank, pages optimized for keywords with no purchase intent, traffic that doesn't convert, and months of investment wasted. And yet, most agencies deliver an Excel with thousands of keywords with no context — downloaded from a tool, no SERP analysis, no intent mapping, no real prioritization.

The problem isn't that keywords are missing. The problem is that there are too many: you have a list of 5,000 terms and don't know where to start, what format to use for each, which has reasonable competition, which to attack now, and which can wait. A keyword research that's not actionable is just an expensive Excel. Your agency spends your money searching, not executing.

The difference between ranking with traffic that sells and ranking with traffic that doesn't convert is decided in the keyword research — months before writing the first line of content.
The solution

Actionable Keyword Research: The 6 Pillars

A real keyword research isn't a list of terms — it's a prioritized content plan that decides what the SEO is invested in for the next months. These are the 6 pillars we work on for every research:

Exhaustive Investigation (Selection, Not Accumulation)

We cross-reference Ahrefs, Semrush, Google Keyword Planner, AnswerThePublic, SERP scraping, and Search Console to find every relevant keyword. But we filter ruthlessly: the value isn't in how many keywords you deliver — it's in which ones you discard.

Search Intent Mapping

Every keyword classified by real intent: informational, transactional, commercial, or navigational. This changes everything: the same word can be "informational blog" or "service page" depending on how the user searches it. We define it for each one.

Current SERP Analysis

For each priority keyword we analyze what's already ranking: content type, length, format, competing domains, featured snippets, People Also Ask. We tell you exactly what type of piece you need to create to compete.

TOFU / MOFU / BOFU Funnel Mapping

Every keyword placed in the funnel stage where it fits: TOFU (discovery), MOFU (consideration), or BOFU (decision/purchase). Without this mapping, you capture traffic but don't convert — BOFU keywords are the ones that pay your bills.

Quick Wins Identification

We detect the long-tail keywords with low competition and high value: the ones you can start ranking in 4-8 weeks — not 6 months. The ones that generate the first visible results and validate the strategy for the client.

Actionable Deliverable

Master document with prioritized content plan (what to create first, second, third), initial briefings for the first pieces, and a research presentation call (1 hour). We don't deliver an Excel — we deliver something you or your agency can start executing tomorrow.

How we work

Our Keyword Research Method, Step by Step

Audit and analysis

We thoroughly review your website and your competition's. We detect what's holding you back and where the opportunity is.

Keyword strategy

We identify the searches that truly bring you clients, not just visits.

On-page optimization and content

We optimize your website and create the content Google rewards.

Authority and links

We build your domain's reputation with quality links.

Measurement and continuous improvement

Clear monthly reports and constant optimization. You always know what's happening.

Juan Plamen, founder and SEO consultant at Seo Aim One
Who's behind it

You Work Directly With a Specialist, Not a Salesperson

I'm Juan Plamen, SEO consultant and founder of Seo Aim One. When you hire the agency, you talk to me — not a call center. I've been ranking websites for companies in Mallorca and the Balearic Islands for over 7 years, and I treat every project as if it were my own.

My commitment is simple: total transparency, measurable results, and the truth about your website — even if it's not what you want to hear. That honesty is why my clients stay.

Juan Plamen Founder & SEO Consultant · Seo Aim One
Why we're not just another agency

Three Things We Do Differently

01

Selection, not accumulation

The value of a research isn't in how many keywords we deliver — it's in which ones we discard. Better 200 actionable keywords than 5,000 useless ones. We deliver what actually moves the needle, not noise to inflate the document.

02

Real SERP analysis, not copied from tools

For each priority keyword we open the SERP and analyze what's there: average length, content type, competing domains, implicit intent. Tools don't tell you this — they only give numbers. Our work is human SERP reading, one by one.

03

Actionable deliverable, not just an Excel

We deliver a prioritized content plan with initial briefings, not a raw spreadsheet. You know exactly what to create first, what next, what format to use, and what intent to attack. Ready to execute.

The guarantee

90-Day Guarantee: Results or We Refund Your Investment

We're so confident in our work that we back it with money. If in 90 days our SEO strategy doesn't improve your business' visibility on Google, we refund your full investment.

No fine print. No excuses. We take the risk so you don't have to.

More visibility on Google for the searches your clients actually make.
More qualified traffic arriving at your website.
A real, measurable improvement in your rankings, with reports that prove it.
The difference

Keyword Excel vs Actionable Content Plan

Generic Excel-style research
Massive keyword list downloaded from a tool
No current SERP analysis
No search intent mapping
No TOFU/MOFU/BOFU funnel classification
Excel with no prioritization or briefings
Seo Aim One research
Filtered selection — only actionable keywords
Manual SERP analysis of each priority keyword
Full search intent mapping
Clasificación TOFU/MOFU/BOFU + quick wins
Prioritized content plan + initial briefings
Specialization

Keyword Research Specialized in Your Industry

Every industry has its own language, its own search intents, and its own competition. That's why we adapt the research to your niche's reality — we don't apply templates.

SEO for Hotels

More direct bookings, less dependency on OTAs.

Learn more

SEO for Lawyers

Capture clients searching for your legal services exactly when they need them.

Learn more

Real Estate SEO

Rank your properties and attract qualified buyers and sellers.

Learn more

SEO for Dentists

Fill your clinic's calendar with patients from your area.

Learn more
What our clients say

Real Client Reviews on Google

Don't take our word for it — hear it from the companies we've ranked. These are verified Google reviews.

J. D.
Google Review
★★★★★

"The first time I hired SEO services in the Balearic Islands it was with them, and they really helped us position our real estate agency on the first page of Google. Thank you, and especially thanks to the SEO consultant Juan Plamen, he was very helpful." (Translated from Spanish)

Toni Mayol Fuster
Google Review
★★★★★

"The best SEO agency in Mallorca. They've ranked my currency exchange business on the first page of Google in Palma, Magaluf, and my Palmanova business." (Translated from Spanish)

Robert Stanek
Google Review
★★★★★

"A professional SEO agency, we're happy with their web positioning service. They've helped position our company at top 1 in Puerto Pollensa." (Translated from Spanish)

Clients who show their face

Hear Our Clients Tell It Themselves

Nothing sells more than a real client speaking unscripted. These are their stories, on video.

Client review · Seo Aim One
Client review · Seo Aim One
Client review · Seo Aim One
Investment

How Much Does the Keyword Research Cost?

It's a one-time project service, not a monthly subscription. The price depends on the size of your current website, your service areas, your competition, and the required depth level. We close it per research — you know exactly what you pay before starting.

Before any proposal we do something almost no agency does: we give you a free preview on the strategy call. We review your industry, your website, and the competition, and show you a couple of real opportunities the research would detect. No commitment, no pressure.

What the keyword research includes
  • Free initial audit before any proposal
  • Tailored proposal for your real case, not a template
  • Closed price per research, no unexpected extras
  • Prioritized content plan with initial briefings
  • Manual SERP analysis of priority keywords
  • Research presentation call included (1 hour)
Request my Free Audit
Free 30-min preview · No commitment · Real cases only
Frequent questions

Frequently Asked Questions About Our Keyword Research

Your next step

Ready to Have a Keyword Research That Actually Works?

Book your free strategy call. We do a research preview: we review your industry, your website, and the competition, and show you a couple of real opportunities we'd detect in the full research. No commitment, no jargon.

We work with a limited number of new research projects each month to guarantee quality and dedication. If your sector is still open, this is the moment.

Book My Free Call

Response in under 24 hours · Direct attention from a specialist

Contact

Request Your Free Research Preview

Tell us about your project and we'll get back to you with a preview of the real opportunities your niche has.