LodgingBusiness Schema & Google Hotel Search
We implement the hotel-specific schema that allows Google to display your hotel in the Google Hotels carousel with prices and availability — capturing traffic before it reaches Booking.
SEO for hotels in Mallorca & the Balearic Islands
Reclaim Your Hotel's Direct Booking Channel — and Stop Paying Booking 25% on Every Reservation
Specialized SEO for hotels in Mallorca, the Balearic Islands, and across Spain. We rank you so your guests find you before they reach Booking or Expedia. More direct bookings, more margin, more control over your business. With a 90-day guarantee.
Book Your Free Strategy Call
No commitment · We analyze your case and tell you the truth about your website
★★★★★ 5/5 Reviews on Google
+7 years ranking websites
90-day Guarantee
Real Results From Our SEO Campaigns
+210%
Increase in organic traffic
Gelacious
+330%
Increase in organic traffic
Mallorca Exchange
+150%
Return on investment
Jardines Costa Florecida
Real data · Google Analytics
Real growth measured in Google Analytics. Specific client data remains confidential.
The problem
Every Booking Reservation Costs You 25% of Your Margin
Booking, Expedia, and Airbnb charge between 15% and 25% commission on every reservation that goes through them. A boutique hotel with 100 bookings/month at €150 average pays between €2,700 and €4,500/month in commissions. That's between €32,000 and €54,000 per year that vanishes before you see a single euro. And the worst part: the more success you have on OTAs, the more money you pay them.
The vicious cycle is brutal: you depend on OTAs to fill the hotel, but every OTA booking eats the margin you need to invest in direct acquisition. The best-performing hotels break the cycle by working two channels: organic SEO to capture direct bookings, and keeping OTAs as a complementary channel — not the only one.
Hotels with proper SEO capture between 25% and 45% of their bookings through the direct channel. Those without depend 80-90% on OTAs — and eat the commission every month.
The solution
SEO for Hotels: The 6 Pillars That Fill Your Direct Channel
Hotel SEO is not the same as generic SEO. It has its own ecosystem: Google Hotel Search, booking engines, specific schema, international travelers searching in 4 different languages. These are the 6 pillars we work on for every hotel project:
Local Hotel SEO
Google Business Profile optimization + ranking for local searches like "hotels in Palma", "boutique hotel Sóller", "hotel near Cala Millor". The searches that translate into bookings.
Internationalization (Hreflang)
Your website optimized for the 4-5 key languages of your guests (EN, DE, FR, IT...). With proper hreflang implementation, international bookings can grow 25-35%.
Destination Content
We create the local guides that capture your guest before they search for a hotel: "things to do in Sóller", "beaches near Alcúdia"… Traffic that's already close to booking.
Booking Engine Optimization
Your engine (Mirai, Cloudbeds, SiteMinder, BookingSuite…) must be SEO-optimized and technically integrated with Google. Without this, it doesn't matter how much traffic you bring — it won't convert.
Direct Booking Tracking
We measure exactly how many bookings, what revenue, and how much commission savings the SEO channel generates. You know month by month how much SEO is saving you on OTAs.
How we work
Our SEO Method, Step by Step
Audit and analysis
We thoroughly review your website and your competition's. We detect what's holding you back and where the opportunity is.
Keyword strategy
We identify the searches that truly bring you clients, not just visits.
Optimización on-page y contenido
We optimize your website and create the content Google rewards.
Authority and links
We build your domain's reputation with quality links.
Medición y mejora continua
Clear monthly reports and constant optimization. You always know what's happening.
Who's behind it
You Work Directly With a Specialist, Not a Salesperson
I'm Juan Plamen, SEO consultant and founder of Seo Aim One. When you hire the agency, you talk to me — not a call center. I've been ranking websites for companies in Mallorca and the Balearic Islands for over 7 years, and I treat every project as if it were my own.
My commitment is simple: total transparency, measurable results, and the truth about your website — even if it's not what you want to hear. That honesty is why my clients stay.
Juan Plamen
Founder & SEO Consultant · Seo Aim One
Why SEO Aim One and not a generic agency
Why Hotels Choose to Work With Us
01
Specialized in hotel SEO
We know the industry tools (Mirai, Cloudbeds, SiteMinder), booking engines, Google Hotel Search, and the real operations of a hotel. We don't apply the same generic playbook to every niche.
02
Fixed fee, no invoice surprises
You know exactly what you'll pay each month. We don't bill by keyword, by link, or by extra technical hour. Clear service, clear quote — something your CFO will appreciate.
03
Reporting con métricas de hotel
We don't just send you Google rankings: we send you captured direct bookings, SEO-attributed revenue, and commission saved versus the OTA channel. The metrics that actually matter for your P&L.
The guarantee
90-Day Guarantee: Results or We Refund Your Investment
We're so confident in our work that we back it with money. If in 90 days our SEO strategy doesn't improve your business' visibility on Google, we refund your full investment.
No fine print. No excuses. We take the risk so you don't have to.
More visibility on Google for the searches your clients actually make.
More qualified traffic arriving at your website.
A real, measurable improvement in your rankings, with reports that prove it.
The difference
Generic SEO vs Specialized Hotel SEO
Generic SEO agency
Reportes solo de posiciones Google
No conocen Google Hotel Search
They rank you for keywords with no booking intent
Zero knowledge of booking engines
They don't measure attributed direct bookings
SEO Aim One for hotels
Reports with direct bookings + commission saved
Schema LodgingBusiness + Google Hotel Search
Keywords with real booking intent
We know Mirai, Cloudbeds, SiteMinder, etc.
We measure exact ROI on your direct channel
Specialization
SEO Specialized in Your Industry
Every industry has its own rules on Google. That's why we work with specialized strategies for the industries we know best.
SEO for Hotels
More direct bookings, less dependency on OTAs.
Learn moreSEO for Lawyers
Capture clients searching for your legal services exactly when they need them.
Learn moreReal Estate SEO
Rank your properties and attract qualified buyers and sellers.
Learn moreSEO for Dentists
Fill your clinic's calendar with patients from your area.
Learn more
What our clients say
Real Client Reviews on Google
Don't take our word for it — hear it from the companies we've ranked. These are verified Google reviews.
J. D.
Google Review
★★★★★
"The first time I hired SEO services in the Balearic Islands it was with them, and they really helped us position our real estate agency on the first page of Google. Thank you, and especially thanks to the SEO consultant Juan Plamen, he was very helpful." (Translated from Spanish)
Toni Mayol Fuster
Google Review
★★★★★
"The best SEO agency in Mallorca. They've ranked my currency exchange business on the first page of Google in Palma, Magaluf, and my Palmanova business." (Translated from Spanish)
Robert Stanek
Google Review
★★★★★
"A professional SEO agency, we're happy with their web positioning service. They've helped position our company at top 1 in Puerto Pollensa." (Translated from Spanish)
Clients who show their face
Hear Our Clients Tell It Themselves
Nothing sells more than a real client speaking unscripted. These are their stories, on video.
Client review · Seo Aim One
Client review · Seo Aim One
Client review · Seo Aim One
Investment
How Much Does SEO for My Hotel Cost?
It depends on the hotel size, the languages you operate in, your local competition, and your website's current state. We don't sell closed packages because no two hotels are alike: a 20-room boutique hotel doesn't need the same as a 200-room resort.
That's why before any proposal we do something almost no agency does: we give you a free initial audit of your visibility, booking engine, schema, and competition. We tell you what your website has, what it's missing, and how much you'd need to invest to get where you want. No commitment, no pressure.
What our SEO for hotels includes
- Free initial audit before any proposal
- Tailored proposal for your real case, not a template
- Fixed monthly fee, no invoice surprises
- 90-day Guarantee incluida — resultados o devolución
- A dedicated specialist on your project, not a rotating team
- Clear monthly reporting you understand without technicalities
Honest analysis of your website · 30 minutes · No commitment
Frequent questions
Frequently Asked Questions About Our SEO Service
It depends on the hotel size, the number of languages you operate in, your local competition, and your website's current state. We don't work with closed packages — before any proposal we do a free initial audit and give you a clear, tailored quote. We work with a fixed monthly fee.
First improvements in traffic and visibility typically show between months 2 and 4. Measurable direct bookings from Google start growing from month 3. Solid results (25-45% of bookings via direct channel) from month 6 on. Our 90-day guarantee covers measurable progress in this period.
Booking and Expedia charge between 15% and 25% commission on every reservation. A medium hotel with 100 bookings/month at €150 pays between €2,700 and €4,500/month in commissions — €32,000 to €54,000 per year. Proper SEO recovers part of that channel directly to your website, with no intermediary commission. Every direct booking is €23 to €37 of recovered margin.
Google Hotel Search (also called Google Hotels) is the Google module where a carousel of hotels appears with prices, photos, and availability when someone searches for accommodation in an area. Properly implementing LodgingBusiness schema and connecting your booking engine allows you to appear there directly — capturing traffic before the user reaches Booking.
We work with independent boutique hotels, small chains, rural hotels, agroturismos, hostels, and resorts. Each format has its own visibility challenges — we adapt the strategy to the type of hotel and its objectives.
Yes. Although we're specialized in Mallorca and the Balearic Islands, we work with hotels across Spain. The hotel SEO methodology applies the same way in any tourist destination.
Your next step
Ready to Reclaim Your Hotel's Direct Channel?
Book your free strategy call. We do an initial audit of your hotel website: how your visibility looks, what schema you're missing, how your booking engine is set up, and where the real opportunities are to grow in the direct channel. No commitment, no jargon.
We work with a limited number of new hotels each month — and within each specific destination we avoid taking on direct competitors. If your area is still open, this is the moment.
Book My Free CallResponse in under 24 hours · Direct attention from a specialist
Contact
Free Hotel SEO Audit
Tell us about your hotel and we'll get back to you with a clear plan to reduce your OTA dependency and increase your direct bookings.