That Includes a Basic Plan of SEO or Web Positioning
In today's digital age, it is important to have a strong internet presence in order to guarantee the success of any online business, and one of the most effective ways to achieve this is through web traffic applying SEO.
These search engine optimization techniques can help you significantly improve sales and views of your site. In this article we will cover the components that are typically included in a basic SEO plan and how to easily implement it.
What is SEO Positioning?
It is known as SEO positioning a serial of strategies that are focused in improving the website traffic of a website. This is achieved with techniques and specific tools that let you position in the first places of the search engines any content.
To make this effective, several factors must be taken into account such as the quality of writing, the structure of the web page, the use of keywords and the user experience.
In the same way, it is important to clarify that SEO positioning does not guarantee that the results will be immediate, because it is a strategy used in the long term, which will significantly improve your presence in Internet search engines.
At our SEO agency in Mallorca you can take a look at our methodology and the plans we offer, but in short, you only need to have an effective basic plan to start seeing results.
What Should a Basic SEO Plan Include?
Now that you are familiar with the subject and you know what SEO positioning can contribute, it is necessary to know everything that a basic plan for this type of strategy should include.
Some of the most notable and that are recommended to be carried out in any SEO project are the following:
Analysis and research of keywords or keywords
Keyword research or research is a process that is done to identify the phrases that people use in search engines.
This is one of the first steps that must be taken, since it is extremely important to correctly position your website, in this way you can get more visits and make the algorithm detect your content as relevant to the user.
When we talk about content optimization, it is about creating it with the highest quality and relevance possible. Within this the process of identifying keywords should be included, since it is a basic factor of SEO positioning.
In the same way, the titles, descriptions and meta tags of the website are included so that search engines can better interpret the content.
Checking how the competition works
Even if you already have the keywords identified, it is always advisable to see which are the most relevant companies or sites in the searches. That way you can determine the strategies and techniques they use for these in that position.
This is how you can be more competitive in the market and manage to climb the steps to reach the top positions in the search results of the users.
Making technical improvements to the website
These technical improvements should include adjustments to the html code of the website, as well as to the markup. In this way you will be able to develop a good optimization and improve the positioning in the search engines.
In addition, you will improve aspects such as page loading speed and the creation of a clear structure to follow the content you publish.
Setting realistic goals
You must take into account that realistic objectives must be set so that an SEO strategy can obtain good results. This will allow you to use the tools according to your needs and target the content to a general public.
Through this set of goals that can be specific, relevant and achievable, you will be able to see how the positioning of your website improves significantly over time.
Creation of link building strategy
For search engines like Google, it is of great importance that websites have links in order to improve positioning. Through link building you can focus on linking other websites to your content, but always taking into account that they are relevant.
In this way, you can obtain more substantial organic traffic and it is also possible to make an agreement with other pages in order to obtain more visits.
From basics to success
These types of plans, although they seem simple, have a high level of complexity in their application, and knowing this information offers you a broader perspective of what you can expect when choosing a service from an SEO agency.