What an SEO Consultant Does, Benefits, and what an SEO Consulting is for
There are times when you need to give a new approach to the SEO strategies that you have been applying, and if you are not sure what you should do to grow your website, it is clear that you need help from professionals who will help you. to help achieve it.
Now, in this article, our freelance SEO consultant in Mallorca It's going to tell you what's the purpose of a SEO consultancy and all that implies, till what it is, the work that a SEO consultant does to help your website and your company to launch and get to the top in the web positioning on the search engines.
SEO Consultant What is it, and What is its Function Exactly?
An SEO consultant is a professional specialized in several of the strategies used to position a web page and is an expert with extensive knowledge in the field of optimization of web pages for search engines, and the main objective pursued, is to position your website among the best positions in the search results.
If you have a website and you need to position it, but you don't know how to do it, you most likely need the help of an SEO consultant.
These professionals have among their functions a large list of tasks and must manage a wide range of activities in order to respond to the requirements of their clients and their websites.
The following are some of the tasks that an SEO consultant performs in his work in order to position your website in search engines:
Website audit
Normally, this is the first step of any optimization project.
Any SEO consultant who boasts of being professional will begin by auditing your website, and in this audit process, the consultant will be in charge of determining the status of your website, if you have errors that are slowing down your progress. in web positioning, duplicates, etc. and fix these bugs.
This will serve the consultant as a basis to establish a good SEO strategy when working on the positioning campaign, all this is to promote the positioning of your website.
Content Optimization
One of the keys to the success of any web page is its content. In addition to being of high quality, the content you publish must be optimized for search engines.
Once the content is optimized, it is much easier for the search engine to find it and show it to more people, in this way it will generate more traffic and better position in the search engines.
You may not be sure how to optimize it, but it is for this reason that SEO specialists exist, a professional that you can always count on to position your content in search engines like Google.
Website maintenance
In addition to the many other functions that an SEO consultant has, SEO maintenance of the web is one of the most important.
An SEO consultant is able to carry out regular maintenance on the site in search of solving frequent problems that it may present. Broken links, adapting the site to changes in the Google algorithm and more are resolved by an SEO consultant.
What is an SEO Consulting for?
Now that you know some of the functions of an SEO consultant, it is much easier to understand what an SEO consultancy is for, right?
An SEO consultancy is the process that the consultant develops with the purpose of improving the positioning of your web page in search engines.
It is a service that is focused on all those companies with a presence on the web that are looking to change the focus of their old SEO strategies. On the other hand, it is also intended for all those who have a web page and who need some specific modification on their website in order to improve the web positioning of their company in search engines such as Google.
In itself, an SEO consultancy is based on an extensive and rigorous analysis of all aspects of the website, and doing this analysis allows the consultant to determine which are the strategies that must be followed, and with this, suggest a plan of action suitable for the needs of the website and the company.
Hiring the services of an SEO consultancy can be useful to provide a solution to numerous problems that may be affecting the performance and positioning of a web page.
Loss of organic traffic, for example, is one of the most common reasons why people seek the help of an SEO specialist.
It is possible that a web page requires the attention of an SEO professional also when it is necessary to carry out a massive migration of data, when it is necessary to make deep modifications in the architecture of the website, as well as to customize some attributes of the website.
What Questions Should You Ask an SEO Consultant?
The best thing you should do before hiring an SEO consultant is to ask them a series of questions that help you understand what level of experience this SEO professional has.
Some of the most important questions you can ask an SEO consultant are:
- What tasks do you perform as an SEO consultant? When asking this type of question, what you are trying to achieve is to know what types of SEO you perform, that is... Do you perform things such as technical SEO audits? Can you perform tasks such as link building?... it is very important that you know which ones. They are its strengths and weaknesses. A good SEO consultant is usually specialized in the subject in general and will know how to answer these questions without giving you any detours.
- How many years of active experience do you have as an SEO consultant? A good SEO consultant must have at least +3 years of experience and have +10 SEO projects carried out successfully, in addition to having a good portfolio with graphs of previous work, which should show you the good faith of their work.
- How are you going to monitor the SEO campaign and the work you are doing? This question is focused so that you can know how transparent the SEO expert you are going to work with is, if the professional does not provide you with physical evidence in PDF or through other files, it is normally because he is not making progress in the campaign, prevent this common errors when you are going to hire an SEO consultant and make sure you have a transparent professional.
- How much do your services cost and what SEO plans do you offer? At the end of the meeting, if you are satisfied with all the questions you have asked the consultant, be sure to ask what their prices are and the plans they offer. Normally, every SEO expert has a variety of plans that will be tailored to your needs.
These are the questions that I recommend you ask an SEO consultant before hiring this type of professional for your company. The benefits that can offer you a SEO consultant are priceless.
Things to Keep in Mind Before Hiring SEO Consulting Services
If you are already planning to hire an SEO consulting service, keep this in mind before proceeding:
- – Make sure that an in-depth study is carried out not only of your website but of the market as well.
- – Make sure that those in charge have the necessary professional tools to carry out the work.
- – Evaluate the knowledge of the specialists you hire and the scope they have in the execution of the consultancy.
- – Determine if the SEO consultants in charge are available to address all your concerns during the process.
- Consultation about the follow-up after the application of the new strategies and the work carried out by the experts.
Recommended reading: Benefits of hiring an SEO consultant for your company.
