What is the Difference between SEO Positioning and Local SEO?

What is the difference between SEO and local SEO

If you work well in the word of internet and in the search engines like Google, it is quite likely that you have heard about SEO web positioning and that when talking about it, probably the first thing that comes to mind is positioning a website to obtain and/or increase your website traffic... 

But did you know that there is a type of SEO based on the geographical position of the users? This type of SEO is known as local SEO positioning, and also known as Google Maps positioning or Google my Business (GMB), and it's a local SEO positioning service quite popular with marketing agencies looking to help local businesses grow.

In this article written by our Agency, we are going to explain you in detail the difference between SEO positioning and local SEO positioning, so you will be able to understand the difference between the two.

First of all, what is SEO and what is Local SEO?

It might seem that both are the same, but the truth is that they are not. Although they have a more or less similar objective, the truth is that they have important differences. He SEO Its own objective is to achieve the positioning of a website on the Internet to attract more organic traffic and boost its sales volumes that can be online.

On the other hand, the Local SEO, has an objective that varies a bit from the previous case. It also seeks to improve the positioning of companies or businesses based on their appearance in the search results that users carry out locally, that is, close to their geographical location. With this in mind, now you can learn a little more about their differences.

What is the Difference between SEO and Local SEO?

Below is a list of differences between SEO and local SEO, which will allow you to visualize and get a better idea of what distinguishes these two web positioning strategies.

Different uses

Companies use SEO positioning to attract organic traffic to their websites, through which sales of products and services are made that can be purchased virtually. 

On the other hand, when it comes to local SEO, companies and businesses use it to stay as a benchmark and attract potential customers to their physical businesses.

Enforcement Mechanisms

As for organic SEO, it can be applied through various strategies. The identification of the target audience, the optimization of the content and the website in general, identifying the needs of the users, as well as the application of other techniques such as the inclusion of meta tags and links are some of them.

Regarding local SEO, application strategies may vary, in this case it is considered the use of a Google My Business profile, building links that redirect to your website, making use of sites and platforms to provide information about your business, create a responsive website that can be viewed through various types of devices.

Relevance factors

There are factors that are considered relevant when applying these types of SEO. In the case of organic SEO, creating high-quality, optimized content, as well as searching and applying keywords and building links can help boost your site's ranking within search engines.

While in the case of local SEO, the mention of the company or business within local directories stands out, making constant evaluations of the company's contact information, and providing the information of interest in a simple and fast way are factors that must be taken into account to attract the attention of customers.

The Advantages of SEO and Local SEO

Both types of SEO, both organic SEO and local SEO, in addition to their differences, each one has advantages that are specific to its specific application. In the following table made by our SEO consultant in Mallorca you will see some of the most relevant.

Advantages of Organic SEO

It favors the arrival of organic traffic to the web without counting the physical and/or online location.

It helps to create a global image of credibility of the company and its services.

Applied correctly it can be a great investment for your company.

It allows your website to position itself among the first global results.

Advantages of Local SEO

It favors the arrival of customers at the local, physical location of the business and online.

Online searches increase the chance that the customer will visit the store.

It is a strategy that, when applied properly, can lead to an optimized management of your resources.

Your results appear above the organic SEO results.

The results (Conclusion)

Los resultados del posicionamiento SEO orgánico muestran contenido relevante para el usuario en función de sus consultas, por otro lado, si haces una búsqueda de como por ejemplo “SEO local Mallorca” el SEO local te va a presentar resultados de información comercial con ubicaciones cercanas a las del usuario en cuestión que está buscando x información o servicio.

Conclusion on SEO and Local SEO: They are Similar, but They Are Not the Same

Both types of SEO or web positioning and Local SEO positioning have unique properties and qualities, although in the end the two positioning techniques pursue a similar goal, which is to help your business grow quickly and attract new customers to your company. or for the services that you are going to offer to your clients.

Now, the truth, applying SEO strategies is one of the most effective ways in the world of digital marketing to position your company's website on the internet and in front of search engines such as Google or Bing, but also, also You will obtain other types of benefits such as improving branding and the image that your potential customers will have about you and your company the first time they discover your company.

Hopefully this article on the difference between SEO and local SEO has been of great help to you!